Less is more? Words, not pages. The High Court was sent, after decades spent wrangling through the only-getting-started legal system and being supplanted by Trump and prior OJ and that can mean squeezing juice and lack of migrant its worker protection, by those who will donate thousands as their millions become billions and now trillions, and then spill the wine. A request to decide for once, and one for all -- and that means all-but-never as time advances and takes its pace and legal renderings proliferate -- a diatribe on the premise that, we need a colon here: Their tariff stuff must protect them and the hundreds since Ma Bell, that few can understand but Mr. Kardashian, and why there should be no holds barred against Their Honors so they indeed Honor the Global Connect Us All From Ourselves Telecommunications Corp. and why we all except Mexicans need monopoly protection, and thus upholding why we need all monopolies but Clean Energy LLC. (And why not take all of Trump's building projects and throw them all into one monopoly?) Got all that verbiage? The court did, but offered a 180, surprising us all with their conciseness. They are well known for lengthy briefs heavy on Legal Beagle barking and pontificating to wayward souls, researched with encyclopedia-length depth, heavy testimony by the hundreds sworn, talking about all but their dog but maybe cat in the fog, and countless claims and counter-claims and that's not to mention appeals, but in this case it was so clear -- a prompt for time to come -- that they broke from form and delivered it in very limited description. Even after what was the shortest ever reaction time among the court's very elderly composition -- it still took years to trickle through the appalling appellate system, hence a few dated references that are still timely -- it put the plaintiff and its pass-through entity, All The Bad Asses Across The Desert Communication Embodied Oil and Corp. on notice, and the response was unusually terse and short and without even a single adjective or adverb. The verdict read in its entirety, and even the bailiff had said more: "Get your shit together."My (continuing to be) made up corporate entities go on for even more letters. Nobody had even had the time to stand for its reading yet. Elderly you know. Like the judges ... (There was a much more lengthy, friendly and alternate brief, bringing in all of social media, by a justice who did not do this quite as much justice; it later was revealed that he/she sits on the (flat) board of the Greater Global Dictator Olde Telegraph Corp. LLC, and its affiliate Find A Better Way To Plot and Profit And Hope It Does Not Bomb Co. -- and how it's threatened by AI.)  Over years the freeway trip through all of Wisconsin has taken travelers through all of its Catholic dioceses, and an ever growing -- with the pace now ratcheting up into more and more dozens -- number of billboards promote the cause of a group called Prolife Across America, showing adorable kids and moms, but now also more dads. Prominently of late, black ones too. Counterculture?? For some will make babies. If Catholics, especially. With Lutherans, less to caretake, thank you Monty Python. But there are poignant instances of so-called sinners pleading for marital-and-otherwise manly and maternal mercies -- and now a new standard of understanding.  One of the newer, and bigger signs, is positioned where drivers exit Interstate 94 near National Avenue on the south end of Milwaukee. And that's just the south side. This is near the Hood, an area where rap songs and their alter ego, though with commonalities, metal, do much more justice to the questions. And there still are them. The newest surge of this billboard campaign, which you've seen playing out throughout all ends of Wisconsin, and lists an emergency hotline, is aimed at influencing the men who silently are among those impacted by the abortion decision, and don't always feel they have much power over it, said Mary Ann Kuharski, president and founder of the 45-year-old organization based in the Twin Cities. (Earlier, among the well over two dozen signs and fast growing to be seen in the Badger State, there was only one showing a man with a baby. Now there are black men aplenty pictured, too, saying real men of color dote on their childrens' every need as well, and should.) The group is finding that more and more, it is men who are picking up the phone, almost a majority of callers. And 90 percent of callers say the main thrust of a decision to undergo an abortion is from another person, even friends or family members, immediate or otherwise. Another near majority of those calling say they saw the billboards in traveling across a place such as the main freeway running all through the length of Wisconsin -- an area mentioned by Kuharski in particular, with its reach to tens of thousands each day, especially on the urban southwest end -- then changed their mind and did not carry out the abortion, she said. Such calls, by the hundreds, come from all over the Midwest, and in some cases beyond even though the billboards themselves stick to stateside, although present to a degree in all 50. "We are trying to do what (the late) Pope John Paul II said, create a culture of life," Kuharski said, adding that their group is not politically oriented and focuses on providing support of various kinds to all who are impacted by abortions, while it should be noted, not focusing on other life issues. They hook up callers to local centers for followup counseling in that manner. But be advised, that has a bent. Part of the effort to use slogans like the newer "cherish life," and to show a mother cuddling a baby, is to accentuate the positive nature of having a child and present the message in a way that isn't so jarring that it can't be shared with children and grandchildren, Kuharski said. "We use a soft-sell approach." Rather than a promise that when there and not choosing adoption, that there will be hell to pay. Mostly this effort had been a rallying cry against abortion, not taking in many other life issues that might cause conflict, although drivers will see some related but distinct slogans about the following: Jesus as indeed the Savior, look around you, and providing evidence that God does indeed exist. However in the several months since Roe Vs. Wade was overturned and there even today is lots of healing to be done, the anti-abortion tone seems to have been softened and become far more pastoral to the mothers and others who are involved. So even more than in the past, as shown by the tone of the High Court, but with a now different twist, this kind of billboard evangelization seems to be having an impact. Among that bunch bordering on the bearing bunches of babies bonanza, laying that bare. This emphasis is seen in words chosen in the newest signs. They aim to promote the beauty of life, by saying in big letters things like we should see all life as "precious" as it's "fragile," and they're now more likely to include lots of followup promotion running across the bottom of the signs. The implication of the word and phrase choice is it includes mothers and fathers affected by such decisions. (Some prominent billboards, it bears repeating, show a black man doing the cuddling, so we go diverse, and it says that real men of all colors embrace such life things). The message at times in the past, especially among signs that have been in place for many years at the grassroots level, was a bit in-your-face with its powerful and graphic but meaningful tone, even making use of jarring serifs and bold black non-capital letters, although it is unclear whether that particular instance is a promotion by the Twin Cities group. Right now more compassion for everyone is shown -- leading with words that are positive not accentuating potential harm, and moms can be fragile too and need support. And the studied fact that three-quarters of travelers read billboards is spelled out by what? Another billboard. These one-dimensional messages are sure to turn off many passersby, but then we must reference lyrically in support to Harvester of Sorrow and more broadly Sanitarium by Metallica, which flip it and describe the woes of bringing such life to fruition and avoiding chaos, but who then cares for all these babies and the proverbial often teens as moms. There are many other such songs to list. At first among the signs for realtors and hotels there were a pro-life billboard or two, here and there, but now the volume has gone up several times over, mostly in a 100-mile stretch mid-state, and the sponsoring agencies seem to be doing a much more convincing job of advocating for their cause, finding a gap in the trees, which might be farther back. They have come up with headlines that are much more persuasive than the old standard bearer or two that in effect seemed to play to peoples' emotions, like "Abortion. A baby can live without it." The newer and frequently larger and graphically enhanced billboards, which often display pro-life messages on both sides if the terrain allows, change-up the descriptions in the headlines as you go from Catholic diocese to diocese, cutting diagonally across the five in the state. As far as artwork, a constant that remains is the beautiful baby in a cute outfit -- or a proud mom who might be shown cuddling the child. An example of the newer message: Rather than simply tout the scientific fact of a heartbeat being present early on, one version spread out in several places along I-94, cites that a baby will have distinctive fingerprints at nine weeks -- and beneath the headline is an actual and huge thumbprint -- thus giving it a much more personal component, since we all have unique sets of them. A rare diminishing factor for some of the prolife billboards is that there's exit ramp sign clutter -- or in Milwaukee just a glut of billboards period -- and it may be hard to see all the wording because of their sheer distance from travelers, or the already effective phrase might be even more impactful. Much better to tuck a billboard in a small clearing in a steep wooded hill, even if that is the rural place in the middle of lily white farm country, and to even branch out and have them sometimes shown on quaint county highways a few miles off the freeway. Especially since with cost-cutting these days, there are times when only half of the billboard is taken -- on the opposite side of the freeway? -- sharing the other half with another sponsor. Or a slightly different message by the same group on either side on a billboard, with the positioning of one versus the other angled for best reader ease. Or flipping sides of a freeway. Nowhere in the ones that are the most recent, is there direct mention of termination of life. Now for example, one simply talks about the little bundle of joy, that will tug at your heartstrings, Heaven Sent -- and who could argue with that opinion -- an example of being positive and not shocking. The newer methods and their softer approach, are shown poignantly in the headline, "For you and your little one." Another says simply, "spread joy." These are focusing on motherhood being a familial source of joy, a great opportunity, not a chore. But the sentences in the billboards almost always start by coyly referencing a part of the child's body or the sensations they feel, for an effective lead-in. To wit: "Every life counts. I could feel pain at12 weeks." This particular sign pictures just a solo baby, sans parent, as does one that says, "Believe in miracles. I'm one." By contrast in the signage industry, some such messages on the glut of billboards in bigger cities like Milwaukee and Minneapolis tend to be much larger and often electronic, and a man who drives far and wide on such a route each day for his work with a regional transportation company and has taken note of what forms of signage deliver, says that factor helps to get such messages across in some ways, but hurts in others. "This is definitely a case of less is more," said Tou, adding that the more billboards per acre or two, the more diluted the comprehension, as a driver can only manage to look up at them for a second or two. But as you leave Milwaukee and drive toward Madison, and even moreso once angling north, often all that's around is woods or maybe a farm field, the message hits home better -- although the presence of such a field at rare times necessitates placing them hundreds of yards away from I-94. This is another way the prolife billboards win the game, the way Tou sees it, since once you travel away from the urban areas, they almost exclusively are positioned barely outside the freeway right-of-way, and as the minimum allowable distance away in the ditch varies by location. Even if the picture on the billboard is attractive, the more brightly colored the image the more it stands out, Tou agrees, although soft pastels can be soothing and pastoral. So it is not surprising that pink blankets attract the eye, but are not as garish as they would be if in flashing lights -- like the images seen when trekking south toward Racine, that flip sponsors of the ads every few seconds, and thus are even harder to catch fully with the eye. The electronic billboards also have a harder time conveying or even utilizing actual images, like a cute kid, rather than just wording, and use of clear pictures obviously is not technologically likely. But with AI? The perfect baby? However, a downside to the signs in more rural areas of Wisconsin is they're much smaller, usually by more than half, than those generally seen in and around Milwaukee, and when only half of a billboard is used it presents further difficulties. And such placards feature a lot of verbiage on the bottom, about two sentences worth in fine print, too quick to digest as you pass-by. (Unless there's one of those frequent traffic jams because of either a car accident or road construction bringing the highway down to one lane and just inching along for more than an hour or two, so pass the time by reading the signs, if they are purposely placed in glutted areas). More effective, Tou agreed, is being social media savvy and saying, for further information check out their website. And now that has been done. The billboard themes, a total of well over a dozen and growing, typically are sponsored locally and nationally by Prolife Across America, listing that they can be reached at 800-366-7773 and also on social media.