The Headliner

THERE ARE WINNERS WHO GET IT RIGHT! If you rely totally on social media to get the word out about the 31st and otherwise, you might be like the guy in the Offspring song who went into a tattoo shop and asked for a 13 but they drew a 31! You get what you pay for … which is basically nothing. But more seriously folks, and if folk is what you’re playing name it as such, here are some of the winners and losers for getting the word out about Halloween events.

How can I describe the marketing plan, or absence of such, by places who are having their adult-themed costume contests […]