Business writing, and even life, is like penning a song. It moves through the various seasons, like The Rain Song. (Snow coming soon.)
But the very season at which we choose to begin is telling. And it may vary. For each client’s, or band’s needs. Or the second side of an album.
They say keep your friends close, your enemies closer, and your bandmates closest, because they are the ones you hole up with for long periods and churn out the creative process. One of those for me, is the pen during the day, and voice at times at night when the creative bug hits further, who sit behind Clarity & Craft Co., two words that spell out both the songwriting process, a related but side interest for both of us, and writing and editing in general.
To wit. Or writ: Your proposal isn’t an afterthought. So why does it read like one? (Likewise, right before you, as a singer, take the stage, even if for a cover song, you should read through the set list, and dive deep into what a band does, before you make your song selection — then review in your mind how to even make it better.)
Lots of people do this, but most don’t start making their vocals a wrap until after the first few chords are played.
Think about the last proposal you sent. Was it written for that client, in their voice — and in singing or writing both songs or proposals that’s vital — or is it a rushed reshuffle of an old one, when written like some only concept-level lines or even lengthy phrases of songs that are older favorites of ours, from Stairway To Heaven to Cyndi Lauper, good however written long ago so not complete, but then need revisiting to obtain polished form, to the note. And even when being concise is required over elaboration, such as by comparison, changing up the length of a vocal line.
Clarity & Craft Co. is a boutique writing studio for consultancies and agencies. Send us your rough notes, even maybe if scrawled on the email form of cocktail napkins, and we’ll send back a polished proposal, right up to the final crescendo that is landing the sale, written in your voice, ready to go out under your name.There is a real, recognizable work step here: after discovery, a small consultancy must decide what the notes actually support, like a rhythm section, what to include or exclude, and what still needs the client’s answer before it can scope confidently. The need is specific enough to test. Like before growing larger crowds.
Clarity & Craft Co. has reduced-rate introductory spots, like an album side, open for new clients.
Ready to stop writing proposals at 10 p.m.? That’s when it’s time for the music to start. Tap the link in our bio to request a document. Just like tapping the neck of a guitar.
We take those call notes, or a past proposal, and we turn them into polished, persuasive documents written in your voice, (OK, we draw the line at falsetto), so they can go out under your name.
What we write:
• Proposals and pitches that show your value and make the decision easy for the client;
• Statements of work and scopes that set clear expectations and protect your margins;
• Client reports and case studies that impress current clients and help win new ones;
• Custom documents, such as capability decks, onboarding guides, and internal policies;
Best,
Jennifer R. Kohl
Clarity & Craft Co.
You can see more and request a document here: https://clarity-craft-co.polsia.io
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