Hey, those marketers I compete with, and not telemarketers as even I wouldn’t stoop that low no matter how financially addled and not from India, with their flyer of the day(s), are getting more creative. As far as again, their marketing.
Case in point. Don’t get me wrong, I love my Subway. And not the mass transit kind that’s full to the gills Out East. The food chain one has great prices for a whole lotta food, and great specials too. So this is not completely sour grapes. But this one rubbed me the wrong way, like an old sauce gone, well, a bit sour. But if this is your thing …
To wit, you can go Fandango via the Subway station, scoring at the $15 level, to have a Moana party, and that invokes images of that big, one very bad mutha, the Mrs. character created by Tyler Perry, who apparently knows something about big and bad. Momma, mia. No wait, this is an overhauled Disney product with an upgrade.
But wait, you gotta enter a promo code to rock and roll. And psst, you can see Moana plus get a collectable cup, when you upgrade to any meal for a buck more. And you have to be a member, or join up with their named, rewards club. Suddenly, this Moana movie meal mocks of making money. Pissed off yet. There’s more.
They hawk the idea of getting all five “collectable” cups, but would that require five different visits, and subs and meals? Unclear. As they say in the fine print, restrictions apply and to learn more scan their code, or enter a 60-plus-character website/code, but what if you are restricted in your old age understanding of such technology? The dealers go on and on about who possesses what trademark, and I will give them credit for not revisiting that old tack of no purchase necessary — when in many other cases you don’t know about the deal unless, uhm, you make a purchase. Like when you have to look under the bottle cap you flip open in order to redeem the offer it describes.
What saves this as far as being cool, and we go back to trademarks, is the additional pairing with something they also sell, as part of their meal deals, and don’t you love synergy, Simply Cheetos Puffs White Cheddar Flavored. Say that five times (purchases?) fast. I think that cool cat, literally, holding up skyward a great big puff, (somewhat subliminal?), looks like Snoop Dogg, especially with the killer shades and trademark, high-top tennies. It’s just that a long tail replaces the dreadlocks. And hey, this beats Tony The Tiger, and they could be construed as great. (Wording changed slightly to not get a copyright strike.)
OK, I had some fun with them, but the movie has been out for almost a month, (they say limited time offer, or just see the movie below instead), so claim your deal while they last, especially if you plan to go all in and get all the collectable cups, and since the sub shown is stacked a more than three inches high, although likely embellished for sake of … appearances.
Or, to go a different route, you can rock ‘n roll into a small role, as in as a walk-on — maybe the size of a doughnut hole — in a Hallmark movie, to the tune of Paris Is Always A Good Idea, just started streaming. Hey, this whole idea seems good, extra or starring role. If came via a flyer packed with others of its ilk, and you have to enter and open and search through these various ones to find out how you win. So if you don’t get the flyer in your mailbox, you’re SOL. Go have a Hallmark cry. Or watch the Hallmark Movie Channel, as they obviously are affiliated.
So two deals on … two deals. As there were only two sheets of paper as fast food flyers in the mailbox, not the usual five. No wait, make that three as when counting in the housing double-truck flyer it came in, there was a duplicate BK ad.