They can now come to your door. So you, in turn, should go to theirs, through the beauty of “sign” language. And this is not just Door Dash. So this is how you can make the most of street detour experience.
Maybe it is time for a Big Ol’ Broadway Neon Sign, on how to make amends with the road through putting out a welcome mat that is knockdown, drag out — or wait that could be the detour itself — and make this travel one great big happy hour.
Let me explain: The latest sending-of-traffic-a-different direction, has it filtering right past Starr’s Bar in North Hudson, for them turning a bad thing into a good thing for customer access. But how to market it? Try a great big glowing sign that begets that of The Village Inn, which begets the latest such thing, that of Exit 1 Fireworks.
Area bartenders said the effect on their traffic has been shown in up and down streaks.
Over at the Mallalieu Inn, the other bar at the south end of North Hudson, where there are very slow times, it might be just the ticket to bring in an added customer base, making up in part for what was missed at the fall motorcycle rally. This shows promise for a different type of vehicle Knocking At Their Front Door, with those having twice as many wheels, generally, flooding past.
When cars began to also be directed back eastward, past the old Season’s Tavern, early in the week, it was just in time since two blocks to the north there were more than a dozen cars parked along the west side of Fourth Street North, en masse due to what seemed to be new blacktopping on the lots of adjacent apartments.
There were fewer of the “no parking temporarily” placards to be seen just a foot or two away from the curb, but the ones saying something like “drive like your kids and pets play here” (a composite) were still prevalent.
A new sign: The flashing this-is-your-mph display was about halfway between the two places you turn at 90 degrees, and at least one Minnesotan I saw pushed it to 34 mph. My walking was at one-quarter that speed, as eight is enough, and I was curious if it would read me if I paced by diagonally. No takers in orange bulbs.
Those in these and other colors were up and around and about, however, with a specialty being wrapped tree trunks.
One in the neighborhood, in the evening, was only there until just after dusk with its light. Across the street, all that could be seen in the eventual pitch blackness were the flashes of bulbs on strings as they swung to and fro, then up.
But the queen of orange, and I suppose king too, are pumpkins all around people’s doorsteps, with no holes for eyes and nostrils, as that was an earlier season. They could be part of a theme of — can’t say it as blackface — but rather the occasional orangeface of my favorite Tap bartender when she goes on a tanning roll, (or toll so to speak, but really no), to go with her ever changing hair. Great looks all, including Roxy.
On the flip side of the village proper with detour dealings, The Village Inn broke from form for them and took out a big ad flyer in one of the mailers you often see. However, the specials it hawked — showing a cartoon car that is bumped up to a construction-barrier-boarded-horse that is complete with the detour unusuality of erect stop signs and yes two bumped down cones — were not that special as far as value. Not quite the promised way to beat construction fatigue, although you still gotta love their pizza special, usually on Saturdays, of a large for the price of a small.
Across the street at Village Liquor, the sign that said customers could reach their place through the back alley now pitches of all things a bourbon raffle — now that’s got the good ‘ol lottery beat by a landslide.
And Exit 1 Fireworks had a small and low-height sign next to a similar one for BOH Electronics, both sitting at the corner of Fourth and Sommers and directing customers on how to negotiate the detour and get to their place. One could have its advantage by traveling east and the other south. And but wait, there is another sign, electronic and flashing of neon, that highlights North Hudson’s Original Fireworks Shop. It says their deals will blow your mind, highlighted by an odd but not quite crazy-looking man with wild hair, and has a Hiroshima-like cloud shooting upward as any good display of fireworks would. As in you would have to be Einstein the figure out the Wisconsin vs. Minnesota fireworks laws?
Up the block, a sign of the times asked that we “stop gerrymandering” — and these days more than ever you are likely to be familiar with the term — with the recommendations of a “Fairmaps” group. (Or is that facemask, but that now would be another mandate). And up the block again, there is a sign that asks to “end the mandate,” showing for emphasis an upside-down needle that actually looks like a beer bottle you might have finished off.